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TARGET WORK SCHEDULE HOW TO
TARGET WORK SCHEDULE PLUS

Set up a new Target frequency campaign, instead of editing an existing campaign Use Google-built audiences and contextual campaigns (Topics, Dynamic Lineups) for Target frequency campaigns.īrand Lift: Brand Lift helps you better measure the impact frequency drives in your campaigns.

Demo-only campaigns have been shown to perform better. Measure average frequency across all videos at the campaign level.Īudience: Target as wide as possible. This helps ensure delivery of the right ad to the right user, while certaining creative freshness. Try to add at least as many creatives as your Target frequency, if not more, to avoid creative fatigue. Make sure to follow these best practices to ensure your Target frequency campaign’s success:īidding: Follow the in-campaign bid suggestion for best results.Ĭreatives: Use unique multiple creatives in the same campaign. Learn more about features that help you create a successful campaign Best practices Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign. Check the in-built bid suggestion to ensure you bid sufficiently for the frequency goal.Īs you create your campaign, you may receive notifications based on your setting selections.

Continue setting up the rest of your campaign, ad group, and ad.

Under “Campaign settings” open the Target frequency drop-down, and select a weekly Target frequency between 2 - 5.

If your campaign’s goal is “Create a campaign without a goal’s guidance”, select “Target frequency” as your campaign type.

Next, select Target frequency as your preferred channel to reach your goal.

If your campaign’s goal is “Brand awareness and reach”, select Video reach campaigns as your campaign type.

Select Brand awareness and reach or Create a campaign without a goal’s guidance as your goal, and then select Video.

TARGET WORK SCHEDULE PLUS

Click the plus icon and then click + New campaign.Click the Campaigns drop down in the section menu.In your Google Ads account, click the Campaigns icon.If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. Note that contextual targeting is not supported for political campaigns. Contextual targeting for Topics and Dynamic lineups will be available soon.You can use Target frequency if you’re running sensitive ads such as alcohol or gambling, but may see a lower average frequency.Note that custom segments are not supported.

Use Google-built audiences for your Target frequency campaigns.

Target frequency campaigns are currently auction only (no reserve support).

Target frequency building doesn’t work for Google Video Partners (GVP).

Don’t use shared budgets for your Target frequency campaigns.Target frequency campaigns support the following ad formats:.Target frequency is currently available only on YouTube, with DV360 support coming in H2 2022.

TARGET WORK SCHEDULE HOW TO

In this article, we will discuss how to create a Target frequency campaign, best practices, and common FAQs. During implementation, input your weekly desired frequency and the system will optimize to meet it. You’ll be presented with the goal for “Target frequency'' when building your Video reach campaign, and can proceed to implement your awareness campaign as usual. Target frequency is an optimization solution for driving higher ad viewership on YouTube in your brand awareness campaigns.